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Cal Branagan
Founder & Marketing Director
Expertise:
12+ Years in Brand and Digital Marketing
Email:
Location:
Hudson Valley, NY/NJ
Languages:
English, Spanish, HTML, CSS
A Bit About Me
I am a certified marketing professional and the founder of a boutique agency, bringing over 12 years of experience in digital and brand marketing for both start-ups and blue-chip tech enterprises. In 2023, I established a boutique marketing agency with a unique approach, seamlessly integrating innovative digital strategies with timeless brand marketing principles for maximum impact.
During my tenure as the Head of Marketing for Samsung SDS America, I led the marketing function for the Americas including spearheading public relations efforts, managing agency and partner relations, overseeing website redesigns, and optimizing marketing budgets to achieve business objectives. My expertise spans across Digital Marketing, Brand Management, AI-Optimized Marketing, Event Planning & Execution, Partner Marketing, Public Relations, Account-Based Marketing, and Copywriting & Editing.
I earned my bachelor's degree in Business Administration with a major in Marketing from the Rochester Institute of Technology, laying the foundation for my professional journey. Outside of work, I've recently developed a passion for football Sundays, thanks to my husband (Let's go Jets). As an Afro-Latina and a transplant from the Dominican Republic, I cherish my upbringing surrounded by the vibrant music and flavors of my homeland, from living steps away from Yankee Stadium to residing in the heart of El Barrio. Now, I am proud to call West Milford, NJ home as I enjoy all the beautiful Hudson Valley has to offer.
Work Experience
April 2023 - Present
November 2021 - October 2022
Founder and Marketing Director, Brand Plus Digital
As the Founder and Marketing Director of Brand Plus Digital,
I oversee all aspects of brand and business development from inception to execution, conduct comprehensive client consultations to ensure alignment with brand identity and business objectives, fostering strong client relationships and understanding client needs, conceptualize, design, and implement impactful brand identities for freelancers, startups, and small businesses, enhancing their market presence and differentiation. I also spearheaded the creation and delivery of visually stunning and fully responsive client websites, incorporating AI strategies for dynamic content creation and optimization, resulting in enhanced user experiences and improved online visibility.
Marketing Manager (Field), AppViewX
As the marketing manager at AppViewX, I managed a comprehensive brand overhaul by collaborating with internal and external stakeholders, including marketing and executive leadership, customers, partners, and branding agencies. I successfully developed and executed field marketing strategies for AppViewX, enhancing brand storytelling and lead capture through creative marketing initiatives and interactive booth experiences. I also aligned field activities with AppViewX's brand, product roadmaps, event messaging pillars, and business priorities, ensuring consistent brand representation and messaging.
October 2018 - September 2021
Head of Marketing, Samsung SDS America
As the Head of Marketing at Samsung SDS America, I spearheaded comprehensive marketing strategies tailored to the unique needs of North American markets. My responsibilities included developing and executing marketing campaigns across various channels, including digital, print, events, and public relations, to effectively promote our products and services and drive business growth in the region. I led the planning and execution of all marketing activities, including event participation, budget management, and post-event analysis, ensuring alignment with regional business objectives and overall brand strategy. Additionally, I played a pivotal role in managing the company's brand integrity and reputation across the Americas, overseeing public relations efforts, media relations, and communications with key stakeholders. Collaborating closely with cross-functional teams and global counterparts, I developed and implemented go-to-market plans to penetrate target markets, drive customer acquisition, and achieve organizational goals.
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